On this site we discuss ideas and sometimes offer advice.

Our intent is to be writing for professionals, clinicians, and other people who share an interest in the design of clear effective communications.

We’re not offering medical advice

We do our best to describe principles and practices that make communications easier to understand and use but we make no warranties as to the application of any advice to your specific circumstance. Please keep in mind that none of our content constitutes medical advice and the responsibility for using checklists, cognitive aids, or similar tools for a clinical purpose lies with solely the clinician.

Third-party links do not suggest endorsement

We may include third-party links on the Site that direct you to external sites and organizations, sometimes existing or former clients and sometimes other organizations. Links to other organizations are simply intended to be helpful or to provide context when we think it’s interesting — they do not indicate endorsement of Emphatic Communications by the outside organization or of the outside organization by Emphatic Communications.